Coverage Management  
Checking a press release off your list of things to do, doesn’t happen after you hit send on your emails.  It is important to follow up with the media outlets you are pitching to in order to confirm coverage.  You want to know that your message/story is getting out there.  This takes a little more time and effort.  I can make the calls, talk to reporters and editors and engage them with a story pitch so they fully understand the story and why it is important to their readers, listeners or viewers.  My media expertise and time spent on the other side of the pitch allows me to leverage your news story or event for coverage across the Peninsula.