What does the look and feel of your business name, logo and tag line say about your business?  You have control over your brand.  Sometimes businesses just need to take the time to understand their brand and how it fits in to the grand scheme of things.  The way your customers, patients and the general public identify with your company/organization will impact the success and growth of your business.  You want your business to be top of mind for people – not just when they need you, but all the time.  The benefit comes with word of mouth referrals, from one friend to another or one business partner to another.